As Fredrick Marckini at SearchEngineWatch noted, “This law of search engine marketing is clear: less content, lower rankings.” However, there’s a bit more to it than that. Google and Yahoo both indicate in their guidelines that content should be created for humans, not engines. Google’s PageRank system puts this philosophy into action, taking user popularity and site credibility into account when determining rank.

The goal of major search engines is to satisfy human needs. With our team of writers, editors, keyword planners, and tech professionals, we meet this need by providing copy designed for the end user and optimized for the engines. We’re meticulous about the copy we craft. With content that’s both incredibly user-friendly and search engine spider-friendly, WSI WEB WORDS can help you improve your rankings while building customer loyalty.