Company: SSPL
SSPL is a year-round costume store with over 30 years of retail experience.

Situation:
Prior to working with ContentLogic, SSPL’s site had 20% of their keyphrases on the first page of the search engines. Like others, revenue came from pay-per-click through Google Adwords and Yahoo Search Marketing. It was time to lower cost and increase revenue.

Strategy:
Through the course of 8 months, ContentLogic handled two separate content campaigns for SSPL. A 40-keyphrase campaign launched on July 13, 2005, and a 225-keyphrase campaign launched on February 1, 2006. ContentLogic consulted with SSPL on site architecture and created additional sitemaps to allow the search engines to index their site faster.

Success:
Within 1 month of integration for the 1st 40-keyword campaign--70% of the keyphrases SSPL contracted ContentLogic for--were planted on the first page of all major search engines. It was apparent that content was, in fact, king, and more would only help. To date, the launch of the 2nd campaign has yielded the following results amongst 3 major search engines (Google, MSN, and Yahoo):

Keyphrase Breakdown:
41 are ranked #1.
253 are in the top 10 rankings.
366 are in the top 20 rankings.
409 are in the top 30 rankings.

Backlinks recognized by Google, Yahoo, and MSN have increased 300% , due to site architecture changes recommended by ContentLogic. SSPL has seen a dramatic increase in the amount of pages indexed, as well. Revenue is up, conversions are up, and with the extra money brought in from organic traffic, SSPL now has a larger budget to apply toward pay-per-click advertising, for increased market share.

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