Company: TBS
TBS is a website dedicated to the selling of Panasonic Toughbook laptops and accessories.

Situation:
Prior to working with ContentLogic, TBS relied solely on pay-per-click advertising as a source of revenue. TBS invested a great deal of money toward cost-per-click campaigns in Google and Yahoo which produced measurable results. TBS was comfortable with pay-per-click--they knew how much they spent, and they knew how much they made. However, the margins were tightening as the average cost-per-click rose. If they were going to continue to grow as a company, they would need to lower expenses and increase revenue. TBS spoke with numerous search engine optimization companies, which told them that due to the competitiveness of their keywords, and the average age of the domains in the top of the search engine results, it would take several months to obtain high rankings. After careful consideration and several meetings with ContentLogic, TBS was ready to move forward on a content campaign.

Strategy:
TBS was concerned that with the amount of links being recognized for them by the search engines: 0. In order to help TBS achieve high natural rankings in the major search engines, ContentLogic created 100 pages of unique, optimized content and integrated it to TBS’s site so that the search engines could find it with ease.

Success:
The pages that ContentLogic wrote and integrated for TBS were cached by MSN, Yahoo, and Google within 15 days. Fifteen days later, the key phrases that ContentLogic targeted through action-oriented copywriting were visible within the first 30 results of those search engines.

Keyphrase Breakdown:
33 were in the #1 position.
99 were in the top 10 results.
127 were in the top 20 results.
138 were in the top 30 results.

Ultimately, TBS’s revenue has clearly increased, and its investment with ContentLogic has paid for itself, and then some. Conversion rates have shot through the roof, and their phones are ringing consistently. TBS initially thought that if they were able to obtain high rankings organically, they would then taper off of their PPC. However, since business is so strong from their cost-effective organic rankings now, they can afford to use both. The concern about links has diminished, as TBS has obtained several natural links to their site due to the quality content added by ContentLogic.

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